Do Now Planning

Week 4 Term 3 Do Now

 For todays do now, I planned what my do now's would look like for the rest of the week. 

Prägnanz and Closure | Art

With my photos from this photoshoot, since the theme around my board is memphis which has lots of geometrical shapes I was thinking of adding shapes into the background and around my images. Though I think I might retake these photos in front of just a blank wall or something that fits my color palette (pink, blue, yellow) more because it will be easier to work as the green background of the plants in the photos I have taken don't fit my color palette or theme at all. 

As for applying gestalt into my posters, I want to play around with the similarity and common region aspects of gestalt. In some of my posters I have already made I've been playing around with similarity by repeating silhouettes of different instruments. 

I'm not too sure how to apply closure into my poster designs just yet. Most likely something with the outline of a guitar/ukulele or any other instruments. I like the idea of text and fonts being made into shapes so that it gives the allusion of the different instruments. Something like the image on the right. I was playing around with this for logo design but I think it would work well for poster design too. 

Photography Element Blog

Photos for kaupapa

My brand is promoting a music shop that sells instruments. Since I want my brand to be selling instruments, for possible photoshoots I could take photos of different instruments and people holding instruments. 

I made a mood board of potential photoshoot ideas I could take inspiration from. I like the idea of the photos not having anyone's face / majority of their body in the images. I like how the first three images are just the instruments and peoples hands. With the illustrated photos on the right I was thinking of taking photos of real instruments and adding different colors from my color palette around them. 

   

Art Blog Post 5 l Research Models

 Research Models 

Max Huber, Borsalino, Traditional 

The focal point in his artwork would be the red circles, especially the bigger one inside the beige circle. The darker shade of the red circle against the beige circle make it stand out more. The leading lines in this image would be the line under the word "Borsalino" and the line down the image that all the circles make. The colors used in this image are the primary colors red, yellow and blue. The typography used in this image is used for the word borsalino and is calligraphy and is in italic. Borsalino means 'a mans wide brimmed felt hat' which is pictured in the bottom right of the image. 

Johnson Witehera, Half blood, Aotearoa 

The focal point in this image would be the text in the middle. It is centered and is behind a bright blue background which makes it stand out. The leading lines in this image would be the lines of the sand and the mountains. The colors used for this image are lots of greens, blue, red, white and different shades of black and gray. Elements like gradient are used in the sky. The typography used in this is 'Maoriland Adventure'. With the words ' Witehira 2016' and 'Press Timata' under it. All of these words are used in an 8-Bit font to make it look like a video game. The words 'Maoriland Addventure' are red with black at the bottom and the red of the words on the artwork are white. 

Dushan Milic, Hansel and Gretel, Contemporary 

The focal point in this artwork would either be the red text or the colors on the children's faces. They all contrast against the white background which makes them pop and stand out. The leading lines in this artwork would be the lines made by the small text under the text that says Hansel. The colors used in this image are red, yellow, blue, pink, white and gray.  Red is used in the text of the words Hansel and Gretel. It is also used for the paint splatter above the word Gretel which I am assuming it to represent blood. The typography used in this image is in a messy paintbrush typo of font. The artwork is about the 2007 movie Hansel and Gretel directed by Yim Pil-Sung. 

Art Blog Post 6 l Design Challenge

For this design challenge, I mostly focused on big bold lettering. In almost all of my ideas the text is in uppercase. I tried playing around with different types of shapes and text types. I liked the idea of adding squares into my text. For example the middle text in the first image. I also like how the text is stacked on top of itself. I also like the bubble lettering in the last image. I want my logo to be bold and stand out, I don't want it to have a simple or elegant feel. 

Art Blog Post 4 | Moodboard

This is my mood board so far. The three artwork that I have chosen from my matrix are the first three. The first artwork is Hansel and Gretel by Dushan Milic, the second is Borsalino by Max Huber and the third is Surprematist Composition by Kazimir Malevich. I picked these three artworks by these three aritsts because I feel like the colors they use in all their artwork matches my theme of memphis the most. The last image on the first row has the type of colors I want my brand to have. The four smaller images on the second and third row is what I want my brand to look like. I like how the colors go together and the different patterns. The bigger image on the second row is different fonts/logos that I like. Again, I like how the colors work together and all the different unique fonts and patterns that are on them. 

Color palette

Art Blog Post 3 | Fonts and Write my Brief

Write my Brief

For my brand/business I am planning on doing a music shop (selling instruments). My target audience would be teens and young adults of any gender. For my brand, I am planning on creating a logo, poster business card, magazine spread, and web page layout. 

The design styles I like the most are memphis, flat design and retro. Out of those three I think basing my brand around memphis would be best. 

So far I am thinking of making: 

• Logo
• Poster 
• Business card
• Magazine spreads
• Webpage 

This is my color palette: 

Fonts