Pathos, Logos, and Ethos.

Pathos: A quality that evokes pity or sadness. It is used as a communication technique and is often used rhetorically. 

It is used to appeal to the emotions of the audience and elicits feelings that already reside in them. It is used to inspire emotion from the audience. It can be used to help draw the audience into an argument and help connect. 

An example of pathos is "Just one donation will get this puppy off the street and into a good home." 

Logos: A rhetorical or persuasive appeal to the audience's logic and rationality. The use of logical argument or fact. 

It is used to describe facts and logical statements in an argument. It is also used in persuasive writing. 

An example of logos is "No wonder 22% of the world wants to immigrate to New Zealand."

Ethos: An ethical or moral argument. Trust and credibility. 

It is used to gain trust and respect from the audience by showing that one is credible and ethical. 

An example of ethos is "As your principal, I warn you not to use your cellphones in class. This is prohibited" 

Jessica - Harmful Effects of Drugs

In this public service announcement, Jessica, we see the harmful effects of drugs. This is shown when Jessica forces her little brother to smoke meth. This wouldn’t have happened if she didn’t take meth. The purpose of this is to show that not only does it affect her, but it also affects the people around her. This aspect is also seen in Walk The Line where Johnny Cash’s drug and alcohol addiction affects him and the people around him. It affects him because he loses his friends and family. In the scene where June walks in on Johnny and his friends high and drunk, she sees how messed up he’s becoming and decides she doesn’t want to go on tour with him anymore. This makes Johnny become more depressed.